When the senior officials of the Opposition Forum for Democratic Change announced last week that serious party members should boycott the MTN services, the firm rushed to call a press conference to deny any sabotage by them.
The FDC had accused the MTN of malice and sabotage during the recent presidential elections. Infact, the South African firm was acussed of sleeping in the same bed with the ruling NRM party.
In a panicky response, the MTN country chief Themba Kumalo, told journalists that they had been falsely accused.
After addressing journalists, some of who had quizzed Kumalo over his company's open engament in politics against other parties, the man went for plan B.
This plan involved destroying FDC in the media. Sources say that they quickly assembled a budget demand of US $ 250.000 to ensure that the FDC action against them does not get media attention. My sources say that the MTN headquarters in South Africa has already endorsed the budget to stiffle FDC in the media.
MTN reportedly runs an annual budget to the tune of US $125million for marketing and PR activities but with the FDC announcement, another 250.000 dollars had to be set aside just to handle the party's move.
So, when you dont read in newspapers or hear on radios about the development of the FDC boycott announcement against MTN, then know that the money has done the job.
Sources say all the key and influential media houses have to be discouraged from giving coverage and airtime to FDC and if they dare, they will be denied the advertising business. That is how the MTN has usually kept its dirty tricks from the citizens of Uganda.